I’m Squishy!

I’m Squishy has a semi-silicone top that helps provide beautiful coverage along with less product wastage features and is extremely soft. It has latex-free and hypoallergenic properties.

  • Semi-silicone coating
  • Latex-free 
  • Hypoallergenic
  • Absorbs 2x less product 
  • Give 2x more coverage
  • Blends best when moist
  • Flawless natural finish


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  • [SEMI-SILICONE] With it’s semi-silicone coating, it absorbs less makeup than usual sponges, also making it easier to clean.
  • [HYDROPHILIC] Hydrophilic bottom to buff out makeup for a flawless skin-like finish. This also reduces the chances of chipping and crumbing of the sponge.
  • [ZERO WASTAGE] Zero wastage and no excess usage of the makeup product.
  • [EASABILITY] Easy to clean and quicker makeup application compared to regular makeup sponges.
  • [REAPPLICATION] Due to the silicone-coated top and it’s zero wastage properties, I’m Squishy, helps reapply the excess left-over makeup product to parts of the face that didn’t have makeup coverage.
  • [QUICK APPLICATION] Quicker makeup application compared to basic makeup sponges.
  • [LATEX-FREE & HYPOALLERGENIC] It is 100% safe to use as it has no latex and people allergic to latex can easily use it without having any side effects. It also reduces the chances of bacteria build-up.
  • [PRODUCTS TO BE USED] Due to its dual coating, both cream and powder products can be easily used. 
  • [COVERAGE] Provides medium to full base makeup coverage and is best suited for a mattifying coverage.
  • [SKIN TYPE] All skin types can use this versatile sponge. 
  • [SUSTAINABILITY] Environment friendly as it has higher longevity.
  • [CRUELTY-FREE + VEGAN] No animals were harmed in the production process of This is She products. All items are made from plant-based ingredients and are absolutely vegan.
  • WASH: Wash it under the tap and gently squeeze to let the water soak in.
  • SQUEEZE: Squeeze with soft gentle pulse motions to get the excess water out.
  • DRY: Dry excess water with a paper towel.
  • APPLY: Now the damp sponge is ready to apply any makeup product.
  • PRECISION TIP: For applying liquid or cream concealer and powders in hard to reach areas like around the eyes, nose, and mouth.
  • EDGELESS MIDSECTION: Ideal for maximum and seamless coverage in curved areas like the nose bridge and chin.
  • ROUNDED BOTTOM: Best for applying, building, and blending any liquid, cream, or powder makeup in areas like cheeks, forehead, and neck.


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