This is She (TIS) is a brand that focuses on providing premium quality products at an affordable price while empowering women.

We focus on empowering women with each purchase so they feel more confident about themselves within their own skin. This message is reflected in everything we do from our women in leadership to our unique designs and product names such as “Office Lady” and “Showstopper”. We want women to feel bold and beautiful while extenuating their features. In support of our mission to empower women, we have partnered with a number of women-led NGOs, such as Wreetu Foundation and Wander Women. As you may know, Wreetu Foundation offers sustainable menstrual hygiene products, and Wander Woman is a women’s travel platform. We help these organizations by providing financial support and a platform to create awareness.

This is She is a self-care and beauty brand that focuses primarily on women and alleviating their daily struggles with their makeup. The purpose behind the brand and its products is to make the lives of these women easier. Here are our beliefs:

Quality:  Quality above all. This is She was created with the belief that quality should not have to be compromised for affordability. TIS was designed to bring new and innovative products using the best quality and safest ingredients out there.

For Women, By Women:  This is She believes in girl power! As a women-led brand, focusing mainly on women, TIS believes that women deserve only the best when it comes to self-care and it is our responsibility here at TIS to the women to provide them the best.

Accountability and Integrity:  The brand does not promise quality without being certain of it internally. TIS will not make false or untested claims for the sake of financial gain.

Customer Commitment:  To develop relationships with the customers that make a measurable impact in their lives.